Blog

IITM KOLKATA 2017 RECEIVES GREAT RESPONSE FROM TRAVEL TRADE

March 7, 2017

More than 149 exhibitors from across India and the world participated in the 95th edition of the event. Sphere Travelmedia & Exhibitions organized its 95th edition of India International Travel Mart from 3, 4 and 5 March at Milan Mela Trade Center, E. M. Byepass, Kolkata. AB Bardhan, IAS Principal Secretary, Tourism ,Govt. of West Bengal, inaugurated the event in the presence of other tourism officers on 3 March.

With this year’s edition of IITM in Kolkata, Sphere Travelmedia & Exhibitions completes 17 successful years of providing the travel industry and discerning buyers from the travel – trade and corporate sector, an unparalleled opportunity to do business. With organizations and tourism boards from over 12 Indian states, India International Travel Mart showcased a variety of destinations from different spheres such as pilgrimages, adventures, culture & heritage, beaches, hills and many more.

The India International Travel Mart provided an ideal marketing opportunity and excellent backdrop to enhance the participant’s brand equity in the eyes of the discerning end consumers and the travel-trade. The event had over 149 participants from over 12 Indian states as well as three countries- Nepal, Dubai Philippines. The participants included travel agents and tour operators, associations, publications/media, DMC, hotels and resorts, National Tourist Organizations, cruises, airlines, online travel portals, etc. The event attracted over 5448 general visitors and 569 trade visitors.

Some of the States and Union Territories represented included: Andhra Pradesh Tourism, Andaman & Nicobar Administration, Delhi Tourism & Transportation Development Corporation, Gujarat Tourism, Himachal Pradesh Tourism, Jammu & Kashmir Tourism, Jharkhand Tourism, Karnataka Tourism, Tripura Tourism Development Corporation Ltd., Madhya Pradesh Tourism, Uttar Pradesh Tourism, and West Bengal Tourism. More than 15 hotels, resorts, tour operators and travel agents participated from across India making it an impressive venue for the display of the most diverse range of hospitality products in the country. Diverse Tourism segments that were on display included Adventure, Eco Tourism, Cultural pursuits, Wildlife Tourism, MICE etc.