India International Travel Mart Kicks Off In Bengaluru

August 23, 2018

See the Country, Travel the World!

With this year’s edition of ‘IITM’ in Bangalore, Sphere Travelmedia & Exhibitions completes Nineteen years of providing the travel industry and discerning buyers from the travel – trade and corporate sector an opportunity to do business.

Sphere Travelmedia & Exhibitions 106th edition of its ‘India International Travel Mart’, held from 27- 29 July 2018 at the The Bangalore Palace, Vasanth Nagar Entrance. The exhibition was inaugurated by Karnataka State’s Hon’ble Minister Sri Sa Ra Mahesh for Tourism & Sericulture, along with Sri Lanka’s Hon’ble Minister John Amaratunga, Cabinet Minister of Tourism, Democratic Socialist Republic of Sri Lanka, Mr T K Anil Kumar, IAS. Secretary – Tourism Govt. Of Karnataka and B Ramu, IAS, Director Karnataka Tourism Department Govt. Of Karnataka on Friday, 27 July 2018 at the Bengaluru Palace Grounds.



‘India International Travel Mart’ showcased a variety of destinations from different spheres such as pilgrimages, adventures, culture & heritage, beaches, hills and much more. The event had over 450 participants from over 15 countries and over 20 Indian states. Participants included Travel Agents & Tour Operators, DMC, Hotels & Resorts, National Tourist Organizations, Cruises, Airlines, Online Travel Portals etc.

Speaking on the occasion, Mr Sanjay Hakhu, Director, Sphere TravelMedia said, “India in spite of the present business environment is fast emerging as one of the most interesting and productive countries for the travel trade industry both for leisure and business travel. A combination of factors is responsible for the growth and demand of travel trends from India. The visitor profile is on a B2B & B2C format like and will have over 15,000 buyers over three days”.

Tourism Studies and Trends indicate that the year 2018 – 19 will see more than 20 million Indian tourists embanking on overseas travel and with the advent of low-cost international airfares and holiday packages that are available on monthly installments payable over a period of time, International travel is no longer a luxury.



Highlights from IITM Bengaluru Event:


The ‘India International Travel Mart’ provides an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade.

Boost for Domestic Tourism:

The event showcases travel and hospitality products from every part of the country, making it one of the biggest congregations of travel-trade in the country. The event provides unmatched networking opportunities to interact with Travel-Trade and Corporate Buyers alike.

Mr Rohit Hangal, Director, Sphere Travelmedia added: ‘domestic travel as the backbone’ of India’s tourism portfolio and with an estimated 561 million domestic tourist visits. This segment is probably only second to China in terms of sheer size. With the rapid economic development taking place in the country and availability of greater disposable income combined with affordable holiday packages, tourism in India is increasing steadily and acts as a catalyst for the furthering the economic growth in view of its wide-ranging linkage effects and multiple impacts.